In this project, I had to build a brand from the ground up. That included a brand guide, colors, typefaces, logo and wordmark variations, the whole works. So, in my usual fashion, I decided to go the witchy route. Moon & Mortar Tea House is a tea-centric cafe that hosts weekly pagan workshops and offers ritual tea blends made in-house.

The process for this project was pretty simple once I had the idea in place. First, we tackled the logo and went through a few rounds of edits, then came the typography and brand expansion, the brand guide, an animation of the logo, stationary/collateral, and finally we presented our brand.